Sailing into Success:
The 37th America's Cup, Barcelona 2024 - Experience the excitement of the most important regatta in the world, including a unique platform for your corporate and client events.
In September & October 2024, Barcelona will be the beating heart of the sporting world as the America’s Cup comes to town. This is going to be a Cup like no other, as it will also be the very first time since the beginning of the cup a whopping 173 years ago, that they will have both a Women's and a Youth America's Cup. Setting the 37th America's Cup in Barcelona to be one of a kind for more than one reason. So buckle up… it’s time to get ready as the 37th America’s Cup in Barcelona is coming in fast!
Image Credits: Ian Roman & Ricardo Pinto
As the sailing world eagerly anticipates the world’s oldest sports Cup, the combination of thrilling races, world-class venues such as Marina Port Vell , and the global appeal of the America's Cup, makes it an unparalleled setting for fostering business relationships and creating unforgettable experiences for clients. Below, we have put together five valid reasons NOT to miss this truly unique corporate entertainment/client relation experience of a lifetime.
1. Unmatched Prestige
The America's Cup is the oldest international sporting trophy and hasn’t been hosted in this part of the world since 2009. It is renowned for attracting the world's top sailors, cutting-edge sailing technology and hosting this event in Barcelona only adds to its allure, given the city's rich cultural heritage and picturesque waterfront. Planning company or client entertaining events around this infamous sailing competition will naturally create a truly unique and long lasting impression for all in attendance.
2. Team Building and Employee Engagement
From Cocktail Hours and Dinner Receptions, to Meetings, Presentations, Conferences and more… the 37th America's Cup in Barcelona provides an ideal setting for team-building activities and employee engagement programs. Inviting key clients and employees to share in the excitement of the races fosters a sense of camaraderie and strengthens professional relationships. This shared experience can have a positive impact on team dynamics and contribute to a motivated and inspired workforce.
3. The America’s Cup Experience
You can visit the first Official Exhibition Center of the 37th America’s Cup Barcelona 2024 where fans and visitors can learn about the history of the America’s Cup sailing regatta, the rules, the teams and the secrets of the technology that makes the boats fly over the water. Located in the IMAX Building, in the center of Barcelona's Port Vell and surrounded by the bases of the participating teams, it will be the epicenter of this competition. America’s Cup Experience has several areas that allow the celebration of all kinds of business, cultural and social activities and events from the Welcome Hall to the impressive Auditorium (with seating for 400+ people), to the gorgeous Vraba restaurant (headed by Albert Ventura, a chef of great recognition among restaurant professionals and gastronomy experts and who has trained in the world’s best restaurant Cellar De Can Roca), as well as an outdoor space with stunning views of Port Vell.
4. Corporate Hospitality and Branding Opportunities
Barcelona, with its world-class infrastructure and hospitality offerings, provides an exceptional backdrop for corporate events. Companies can organise bespoke hospitality packages, and brand experiences. Organising custom-designed events around the America's Cup in Barcelona, can truly offer a canvas for companies to showcase their brand in innovative and memorable way.
5. Exclusive Access and Networking
Local and international companies and agencies can leverage the America's Cup to offer their clients exclusive access to the most sought-after events. From hosting VIP yacht charters, private and unique viewing areas, to the abundance of networking and dinner opportunities throughout Barcelona; the opportunities for networking and relationship-building are unparalleled. These exclusive experiences not only strengthen existing client relationships but also provide a unique platform for cultivating new connections.
The Final Word:
As the world turns its attention to the breathtaking races in Barcelona, The 37th America's Cup in Barcelona presents a golden opportunity for companies and agencies near and far, to elevate their client entertainment strategies to new heights. With its unparalleled prestige, global notoriety, and endless client entertainment opportunities, the event offers a unique platform for creating lasting impressions and forging strong business connections.
The key dates for the Louis Vuitton 37th America’s Cup are as follows:
- Preliminary Regatta: 22nd- 25th August
- Louis Vuitton Cup Round Robins: 29th August- 8th September
- Louis Vuitton Cup Semi Finals: 14th– 19th September
- Louis Vuitton Cup Finals: 26th September- 5th October
- Louis Vuitton 37th America’s Cup Match: 12th October- 21st October
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